The future of work: Focus on younger generations
#COREWEBINAR #FUTUREOFWORK
"FUTURE OF WORK" – Review of our 15th CORE webinar
From flexibility to the search for meaning: Gen Z & Alpha are changing the world of work –
and we show how companies can respond.
On October 1, 2025, CORE smartwork hosted a free webinar entitled “Future of Work.” Together with experts Dr. Steffi Burkhart and FH-Prof. Dr. Silke Preymann, we presented and discussed the results of our “New Work & Next Gen” survey. The focus was on the question: How are younger generations changing the world of work – and what does this mean for leadership, culture, and communication in companies?
Review: Young generations in focus
Over 180 interested parties took part in the anonymous CORE survey, the results of which were presented in the webinar. The survey shows that Gen Z and Alpha in particular have new expectations of employers. Flexibility, attractive remuneration, appreciative leadership, meaningful tasks, and a modern working environment are among the most important factors.
The data illustrates:
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Working hours & location: Around 70% of participants would like more flexibility from their employer – in terms of both location and working hours.
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Generational differences: Three-quarters perceive significant differences in expectations between young and old.
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Tensions in everyday working life: 55 % report that these differences lead to more friction.
In the webinar, Dr. Steffi Burkhart, expert in Next Gen & New Work, and FH-Prof. Dr. Silke Preymann, diversity expert, analyzed what these results mean in practice. Both emphasized that companies must take active steps today to remain attractive to the skilled workers of tomorrow. This includes:
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a modern management culture,
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transparent communication,
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and working models that combine meaningfulness with flexibility..
Conclusion: Impulses for the future
The webinar made it clear that the transformation of the world of work has long been a reality. CORE smartwork supports companies in successfully shaping this transformation – with tools, knowledge, and practical impulses.
Are you ready for tomorrow's world of work?
The world of work is undergoing radical change, and the younger generation is no longer just a buzzword—it is actively shaping the future of tomorrow's work and is a key factor in the future viability of companies.
Take advantage of this opportunity: the webinar recording and our latest survey results are now available free of charge to anyone who wants to actively shape tomorrow's world of work and strengthen collaboration.